Peer-to-Peer Fundraising: A Guide for Nonprofits

Peer-to-Peer Fundraising: A Guide for Nonprofits

Peer-to-peer fundraising is one of the best ways for a crowdfunding platform to increase their donor base. This particular way of fundraising is considerably low cost and very effectively used by Ketto, one of the best crowdfunding platforms in India.

How does peer-to-peer fundraising work?

The purpose of raising funds can be varied and include reasons like startup fundraising, fundraising for NGOs, and more. 

When it comes to peer-to-peer fundraising, the following steps are adopted - 

1. The first thing is to prepare a guideline for the program i.e. the financial goal, the timeline for the campaign, etc. Next, the organization should look into the database of its frequent donors and build a relationship with them clarifying their goal and the ideas behind the program so that volunteers for the program can understand and work towards the goal.

2. Setting up the peer-to-peer fundraising page is the next step and here Ketto is a great option for the fundraising because it is undoubtedly one of the best crowdfunding websites India has to offer.

3. The next job will be to preparing the fundraising volunteers for this work. To prepare them mentally the organization can provide the templates to be used in social media and emails which they can send to their contacts for the fundraising.

4. The next step is an ongoing process which is to keep track of the fundraising process of the volunteer and the overall financial goal concerning the timeline. Necessary adjustments are to be made to the strategy in order to keep the fundraising exercise on track for achieving the goal. In this regard, using Ketto as the fundraising platform will be of immense help because of the reason that it is definitely one of the top crowdfunding sites in India.

5. Once the financial goal is achieved it is always important for the organization to organize a thanking program for the donors and the volunteers. This will create a positive factor in the mind of these people who have been involved with the program and this will motivate them to continue the relationship with the organization raising the funds in future programs as well.

Why To Choose Ketto?

If you are worried about how to raise funds for your NGO or how to raise funds for startup in India or raise funds to build a health center or so on then Ketto shall, without doubt, be of great benefit to you. The platform is one of the fastest-growing and most recognized crowdfunding platforms in India. The platform is actively used by individuals and NGOs in the act of raising money for charitable causes, social, creative, and even personal causes. 

There are various strong positive points about the platform which are making it the choice of many. It is also one of the most visited and claimed to be the most trusted such platform across Asia. The positive feedback of the platform thus helps you in generating a sense of trust and reliability in the mind of the donors which help in achieving your financial goals sooner than later.